Durex Expands Focus in India: Targets Women and Rural Consumers
Mumbai – For years, the world’s biggest condom maker Reckitt Benckiser (RKT.L), opens new tab designed products and marketing to lure Indian men to its Durex brand. Now, it is pushing a growth strategy by betting on women and rural consumers. India last year surpassed China to become the world’s most populous nation, but still […]